Erika Chaparro

PR and Marketing Professional

Email:

Location:

Texas

EDUCATION

BS in Public Relations Minor: Diversity Studies Graduation Date: May 2022

Texas State University, San Marcos, Texas

One Stop Navigator

Texas State University, San Marcos, Texas

Advise over 30,000 higher education students within topics of financial aid, admissions, business office, and registrars office.
Educate students/parents through face to face interaction, email, and telephone calls.
Navigate the Banner system to locate student’s file demographics, academic history, financial aid awards, and bill.
Calculate applied financial aid to the bill and solve multivariable problems.
Oversee Social Media for the department.

Press Junkie PR Intern

Press Junkie PR, Austin, Texas

Crafted press releases, social media posts, mail-chimps, coverage books, pull quote documents, and press reports for musicians’ projects.
Collaborated in weekly meetings to discuss goals, timelines, and new ideas for clients.
Experienced event planning production through client music events.

Tour Guide

Texas State University Welcome Center, San Marcos, Texas

Led groups of 1-20+ people on a campus tour while presenting engaging facts and outstanding university achievements for a more personable experience.
Demonstrated public speaking skills during university tours and Q&A panels.
Participated in content creation for the university including, photos, videos, marketing, and promotional voiceovers.

Photographer

KTSW 89.9 College Radio Station, San Marcos, Texas

Operated a digital single-lens reflex camera manually to create quality photographs.
Reported local and university events including sports, music, and other student activities.
Edited images using Adobe Lightroom and Photoshop.

University Ambassador

Texas State University, San Marcos, Texas

Demonstrated leadership and professionalism in promoting & providing outstanding customer service.
Facilitated voluntary campus tours to prospective students and families by greeting them, providing directions, information, and assistance.
Attended meetings and social events to fulfill ambassador duties.

Bobcat Build

Texas State University, San Marcos, Texas

Volunteered at one of the largest one-day community service projects in Texas.
Completed various service projects throughout the community such as landscaping, painting, or clean-ups at residents’ homes, local schools, parks, churches, and neighborhoods.

Bobcat Days

Texas State University, San Marcos, Texas

Conducted condensed campus tours, directed guests to academic sessions and activities, and participated in student Q&A panels in both Spanish and English.

Languages: Bilingual - Fluent in Spanish (read, write, speak)

Certifications: Fundamentals of Media Relations, Fundamentals of Social Media, Advanced Branding

Skills: Adobe Suite, Google Workspace, Microsoft Office